Assurity Life

Assurity Life Insurance Company is a relatively young brand built from older Lincoln, Nebraska insurance roots. In 2007, the company was formed through the merger of Woodmen Accident and Life Company and Security Financial Life Insurance Company, according to an AM Best credit report.[2] The combined organization operated under the Assurity name, bringing together complementary blocks and distribution capabilities.

Assurity's strategy has centered on protection for individuals and families, including life insurance and related products distributed through independent agents and service channels.[1] The merger-era opportunity was scale: shared systems, broader product breadth, and a larger risk pool. The challenge was integration, because life insurance books are sensitive to how well underwriting, reserving, and servicing practices align.

Over time, the company has highlighted protection niches that fit advisor and workplace distribution, which can include life coverage, disability-related solutions, and supplemental benefits.[1] Assurity also describes its structure and mission in mutual terms, emphasizing long-term policyholder commitments over short-term volatility.[1] Through recessions and low-rate periods, the task remains the same: keep pricing and capital conservative while keeping products simple enough to be trusted and understood.

Sources: [1] Assurity - About Us / Company overview: https://www.assurity.com/about/. [2] AM Best report referenced by Assurity - merger context for Assurity formation (2007): https://www.assurity.com/-/media/Files/assurity/AMBestReport.pdf.