Country Life

COUNTRY Life Insurance Company grew out of an Illinois Farm Bureau-related effort to solve a practical problem for rural families: how to spread risk affordably when traditional markets were limited. In 1925, the organization began with Farmers Mutual Reinsurance Company, formed to help protect farm properties and share catastrophic risk (the company's origin story emphasizes reinsurance and risk pooling from the start). [2][3] Its early expansion followed member needs-auto coverage in 1927 and life insurance by 1929-building a diversified protection platform well before "multi-line" became standard industry language. [1] Over the decades, the COUNTRY brand evolved from a member-organization service into a broader insurance and financial services group, while remaining closely tied to its Farm Bureau roots and Midwestern customer base. [1][3] That heritage shaped product design and distribution around practical protection for families and small businesses, with a local-service mindset that valued long-term relationships for generations. Through interest-rate swings, agricultural booms and busts, and changing state regulation, the durable opportunity was trust-pairing local presence with the scale to keep promises when losses or mortality claims spiked. [1]

Sources: [1] COUNTRY Financial - Our History. [2] ILFB Partners - Farmers Mutual Reinsurance Company history. [3] Illinois Farm Bureau - Affiliated organizations.