Investors Heritage

Investors Heritage has a documented history of building around funeral-home and preneed distribution. Its company timeline says the carrier was founded in 1960 by former Kentucky Lieutenant Governor Harry Lee Waterfield, issuing its first policy in 1961 and relocating its headquarters from Lexington to Frankfort, Kentucky in 1964. [1]

The timeline highlights deliberate moves into niche markets. In 1974, Investors Heritage entered the final expense market with a product sold through independent funeral homes, and in 1976 it assumed business from Northwest Security Life, expanding its footprint in funeral-home insurance. [1] It later introduced a universal life product and began its first group life program in 1984, and in 1989 developed a preneed product to accommodate changing funeral home needs. [1]

Growth also came through transactions and product diversification. The company reports additional assumed business and acquisitions (including activity around 2000), and notes that Aquarian Holdings acquired Investors Heritage in 2018 and committed capital for expansion. [1] It also describes launching multi-year guaranteed annuities and distributing through independent marketing organizations and financial advisors. [1] That path shows how a smaller carrier can find opportunity by specializing-preneed and final expense-while also adapting to broader retirement-income demand, especially as interest rates and consumer savings behavior shift the appeal of guaranteed accumulation products.

Sources: [1] https://investorsheritage.com/our-story/