Jefferson National Life Insurance Company

Jefferson National Life Insurance Company

• 1937 – Founded: Jefferson National was organized in Indianapolis, Indiana, as a stock life insurance company.
• 1990s – Conseco Era: The company was acquired by Conseco (now CNO Financial) and operated as a subsidiary named Conseco Variable Insurance Company.
• 2002 – Acquisition: Inviva, Inc. acquired the company from Conseco and restored the name Jefferson National Life Insurance Company.
• 2005 – Business Pivot: The company pivoted to focus exclusively on Registered Investment Advisors (RIAs) and fee-based advisors, moving away from commission-based sales.
• 2006 – Product Launch: Launched "Monumental Life," a flat-fee variable annuity that disrupted the industry by eliminating commission trails.
• 2010 – Award: Recognized as a "Gold Standard" company for its innovative technology platform serving RIAs.
• 2014 – New York Expansion: Established Jefferson National Life Insurance Company of New York to serve the NY market.
• 2017 – Acquisition: Nationwide acquired Jefferson National. This gave Nationwide a strong foothold in the RIA and fee-based advisor market.
• 2018 – Integration: Operations were integrated into Nationwide Financial, though the flat-fee annuity products retained their distinct structure.
• Present – Status: The company is a wholly-owned subsidiary of Nationwide, and its products are branded under Nationwide Advisory Solutions.

Source: Nationwide Acquisition Press Release | Federal Register 2007

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