Life Insurance Company of the Southwest (LSW)
- 1955 – Chartered: Incorporated in Texas, focusing on selling life insurance and annuities in the southwestern United States.
- 1980s – Market Niche: Developed a strong niche in selling 403(b) annuities to teachers and school district employees.
- 1996 – Acquisition Initiated: National Life Group (National Life Insurance Company of Vermont) acquired a majority interest in LSW.
- 1999 – Full Acquisition: National Life Group purchased the remaining shares, making LSW a wholly-owned subsidiary.
- 2000s – Product Innovation: Became the primary issuer of Indexed Universal Life (IUL) and Fixed Indexed Annuity (FIA) products for the National Life Group.
- 2010s – Distribution Expansion: Expanded distribution from regional independent agents to a national network of IMOs (Independent Marketing Organizations).
- 2015 – Living Benefits: Pioneered "Living Benefits" riders on life insurance policies, allowing access to death benefits for chronic or terminal illness.
- 2020 – Sales Growth: LSW’s indexed products drove National Life Group to record sales, becoming a top seller of IULs in the U.S.
- 2023 – Rating: Maintains strong ratings (A+) from AM Best, supported by the financial strength of the National Life Group.
- Present – Status: Operates as a core subsidiary of National Life Group, legally domiciled in Texas but headquartered operationally in Montpelier, Vermont (National Life HQ) and Addison, Texas.
Source: National Life Group History
