
Midland National Life Insurance Company traces its beginnings to the early 1900s and built a durable Midwestern franchise by combining conservative investment practice with a broad agent distribution base.[1] Over time it became one of the core operating companies inside Sammons Financial Group, a holding-company structure designed to provide capital stability and long-term investment management for life and annuity writers.[2]
The company's specialty has historically been "everyday" protection and retirement products-term and permanent life, indexed and fixed annuities-sold through independent agents and marketing organizations that value predictable underwriting and service.[1] That channel strategy is itself a response to market cycles: when consumers pull back during recessions, producers often gravitate to carriers that keep rules consistent and pay commissions reliably.[1]
Economically, Midland National has lived through the same forces that reshaped the entire life sector: the 1980s rate spike, equity drawdowns, and the post-2008 low-rate era that pressured credited-rate products. Insurers responded by tightening pricing, revising crediting strategies, expanding hedging for indexed features, and using reinsurance to manage concentrated risks-especially on large face amounts or specialized segments.[2] Midland's opportunity has been to pair product innovation (such as indexed designs) with a patient, long-horizon ownership model that can invest through cycles rather than chasing short-term volume.[2]
Sources: [1] https://www.midlandnational.com/about-us/our-history ; [2] https://sammonsfinancialgroup.com/about/ ; [3] https://interactive.web.insurance.ca.gov/companyprofile/companyprofile?doFunction=getCompanyProfile&event=companyProfile&naic=66044
P.O. Box 5039
Sioux Falls
SD
57117
Sammons Ent
USA