OneAmerica

OneAmerica Financial Partners is the modern brand for a group of Indianapolis-based insurers whose roots reach back to the late 19th century, including American United Life Insurance Company.[1] Company histories emphasize origins in a mutual-style mission of protection and savings for working families-an approach that evolved as the Midwest became a hub for fraternal and mutual insurance activity.[1][2]

Over the 20th century, the organization broadened beyond traditional participating life into retirement plan services and group benefits, reflecting the shift from pensions toward employer-sponsored defined-contribution plans.[2] It also expanded through acquisition-such as adding The State Life Insurance Company-to deepen its life and retirement capabilities.[2] The OneAmerica brand unified multiple affiliated companies and distribution strategies, a common approach for insurance groups managing different legal entities under one market-facing identity.[2]

Economic conditions repeatedly reshaped the strategy. High inflation and volatile rates in the 1970s challenged dividend scales; the post-2008 low-rate era pressured spread-based products. Like peers, the group relied on pricing discipline, careful investment strategy, and selective reinsurance to keep long-duration guarantees sustainable.[1][2] OneAmerica's opportunity has been specialization in the workplace-pairing retirement plan administration with protection benefits-so the company can compete on service, relationships, and integrated employee solutions rather than trying to match the product breadth of the largest national carriers.[2]

Sources: [1] https://wcm.oneamerica.com/about-us/our-story/our-history ; [2] https://en.wikipedia.org/wiki/OneAmerica_Financial_Partners