Primerica Life

Primerica Life Insurance Company is rooted in the 'buy term and invest the difference' movement popularized by A.L. Williams and Associates in the late 1970s.[1][2] Primerica notes that the operations of A.L. Williams formed the foundation of Primerica Financial Services, and that Primerica Life Insurance Company and related affiliates were acquired by predecessors of Citigroup through transactions in the late 1980s and 1990s.[1] After the financial crisis era, Primerica separated from Citigroup and returned as an independent public company in 2010.[2] That ownership arc influenced marketing. Primerica's distribution model relies on a large field force and a recruiting-driven sales approach aimed at middle-income households, emphasizing simple term life as a gateway to basic financial planning.[1][2] The business also developed supporting infrastructure for investment and retirement products, but the flagship narrative remains accessible protection. Capital and risk management in life insurance often includes reinsurance; Wikipedia's summary of the group notes affiliated reinsurers such as Peach Re and Vidalia Re, illustrating how some life groups use captive or affiliated reinsurance to manage reserves and capital.[2] Through economic cycles, Primerica's opportunity has been scale in a consistent niche: offering straightforward coverage and education-oriented selling to families historically under-served by traditional full-service brokerage models.[1][2]

Sources: [1] https://investors.primerica.com/news-events/press-releases/detail/215/primerica-celebrates-its-35-year-anniversary (Primerica Investor Relations press release (35-year anniversary)) ; [2] https://en.wikipedia.org/wiki/Primerica (Wikipedia: Primerica)