Blue wave

RiverSource

NAIC#
65005
AM BEST
A+ (Superior)
S & P
Risk Based Capital
Not Published

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RiverSource Life Insurance Company is presented as the annuities and insurance platform associated with Ameriprise Financial, offering retirement income solutions and insurance products to its clients.[1] Ameriprise traces its public-company identity to the mid-2000s: a Business Wire release marking the firm's 20th anniversary notes that Ameriprise debuted on the New York Stock Exchange in October 2005 as a major spin-off from American Express.[2] In that era, the RiverSource brand was used to align insurance and retirement offerings within an adviser-led distribution model.[1] That branding supported a marketing shift from standalone insurance to advice-led positioning, where annuities and life insurance are framed as tools inside an ongoing financial-planning relationship. The 2000s and 2010s brought major market stress: equity volatility and sustained low interest rates challenged variable and income products, pushing insurers to tighten benefit designs, hedge guarantees, and emphasize long-term asset-liability discipline. Reinsurance is commonly used as part of this toolkit, though consumer-facing summaries typically focus on product purpose and financial strength rather than naming counterparties.[1] RiverSource's enduring opportunity has been distribution: when insurance manufacturing is closely linked to a national advisor network, products can be tailored to planning conversations and serviced over the long horizon retirees require.[1][2]

Sources: [1] https://www.riversource.com/ (RiverSource (official site)) ; [2] https://www.businesswire.com/news/home/20251009367488/en/Ameriprise-Financial-Celebrates-20th-Anniversary-as-an-Independent-Publicly-Traded-Company (Business Wire - Ameriprise 20th anniversary (spin-off / IPO context))

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