United of Omaha Life Insurance Company

United of Omaha Life Insurance Company

• 1926 – Founded: Established as United Benefit Life Insurance Company in Omaha, Nebraska.
• Purpose: Created by Mutual of Omaha (then Mutual Benefit Health & Accident Association) to offer life insurance, as the parent company was restricted to health and accident lines.
• 1950s – Growth: Became one of the fastest-growing life insurance companies in the U.S., leveraging the massive "Wild Kingdom" brand awareness of its parent.
• 1981 – Name Change: Officially changed its name to United of Omaha Life Insurance Company to align more closely with the Mutual of Omaha brand.
• 1990s – Diversification: Expanded into group life and annuities, becoming a major player in the employee benefits sector.
• 2009 – Product Launch: Launched "Children’s Whole Life," which became a flagship direct-to-consumer product.
• 2014 – Venture: Expanded into the Medicare Part D (prescription drug plan) market.
• 2020 – Exit: Exited the standalone Medicare Part D market to focus on core life and Medicare Supplement products.
• 2023 – Status: remains the primary life insurance underwriting subsidiary of Mutual of Omaha.
• Present – Rating: Rated A+ (Superior) by AM Best, operating as a wholly-owned subsidiary of Mutual of Omaha.

Source: Mutual of Omaha History | PitchBook Profile