Blue wave

United Presidential Life Insurance Company

NAIC#
70033
AM BEST:
A
S & P:
A-

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United Presidential Life Insurance Company

  • 1965Founded: Established in Kokomo, Indiana, primarily selling whole life and endowment policies.
  • 1974Strategy Shift: Moved into the brokerage market, using independent agents rather than captive employees to sell policies.
  • 1981Universal Life: Adopted Universal Life insurance early, which spurred rapid growth but required significant capital.
  • 1981Acquisition: Washington National Corporation acquired United Presidential Life to access its universal life platform and brokerage distribution.
  • 1987Growth: Became a key growth engine for Washington National, contributing significantly to its individual life premiums.
  • 1997Parent Acquisition: Washington National Corp (the parent) was acquired by Conseco (CNO Financial).
  • 1998Merger: Operations were consolidated into Washington National’s infrastructure under Conseco.
  • 2000sIntegration: The United Presidential legal entity was eventually merged into Washington National Insurance Company.
  • PresentLegacy: United Presidential is no longer an active sales entity; its policies are administered by Washington National.

Source: Washington National Corp History

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