United Presidential Life Insurance Company

United Presidential Life Insurance Company

• 1965 – Founded: Established in Kokomo, Indiana, primarily selling whole life and endowment policies.
• 1974 – Strategy Shift: Moved into the brokerage market, using independent agents rather than captive employees to sell policies.
• 1981 – Universal Life: Adopted Universal Life insurance early, which spurred rapid growth but required significant capital.
• 1981 – Acquisition: Washington National Corporation acquired United Presidential Life to access its universal life platform and brokerage distribution.
• 1987 – Growth: Became a key growth engine for Washington National, contributing significantly to its individual life premiums.
• 1997 – Parent Acquisition: Washington National Corp (the parent) was acquired by Conseco (CNO Financial).
• 1998 – Merger: Operations were consolidated into Washington National’s infrastructure under Conseco.
• 2000s – Integration: The United Presidential legal entity was eventually merged into Washington National Insurance Company.
• Present – Legacy: United Presidential is no longer an active sales entity; its policies are administered by Washington National.

Source: Washington National Corp History

‍