FINRA annuity communication rules govern how firms present annuity features, costs, and risks in retail communications. Materials must be fair and balanced, avoid promissory language, and disclose surrender charges, market risk, and rider limitations. Supervisory procedures, principal approval, and recordkeeping apply. Variable annuities have additional requirements around subaccount performance and exchange recommendations.

Broker-dealers vet annuity presentations and brochures to ensure balanced risk disclosures, clear costs, and fair performance illustrations. Supervisors approve materials and keep records. Advisors tailor explanations to client risk and time horizon, avoiding promissory language.