The general account is the pool of assets an insurer uses to support guaranteed obligations such as fixed annuities, fixed accounts, and policy guarantees. Returns are generated by the insurer'investment portfolio within regulatory constraints. Policyholders rely on the insurer's claims-paying ability rather than separate account performance.

When discussing guarantees, advisors explain that fixed obligations are backed by the insurer's general account. They review ratings and diversification considerations for large placements.