The insured is the person whose life or risk is covered by an insurance policy. In life insurance, the insured's mortality drives underwriting, pricing, and benefits. The insured may be different from the owner and beneficiary; insurable interest is required at policy inception under most state laws. The insured's disclosures and medical records form the basis of underwriting decisions and contestability determinations.

Applications identify the insured separately from owner and beneficiary. Advisors ensure disclosures are accurate and that the insured completes exams, EKGs, or labs as required.