A life insurance case study is a detailed, real world or hypothetical example that illustrates how life insurance can be structured and used to solve specific financial, business, or estate planning problems. Case studies typically describe the client's background, goals, constraints, and challenges, then show how particular products, ownership arrangements, and funding strategies were selected to meet those needs. They often highlight tax considerations, underwriting issues, and coordination with legal and accounting advice. For advisors, life insurance case studies are valuable educational tools that demonstrate practical application of concepts like buy sell funding, ILITs, premium financing, or income planning with cash value policies.

In practice, BGAs, carriers, and training programs use life insurance case studies to help producers learn advanced strategies and communicate them to clients. An advisor might review a case study about a business owner who used a cross purchase buy sell funded with life insurance, or an affluent couple who created an ILIT to keep policy proceeds outside their taxable estate. During client meetings, advisors sometimes adapt case studies to illustrate how similar solutions could work for the client's situation, while being careful not to oversimplify or ignore unique details. Case studies also appear in continuing education courses and marketing materials. By studying a variety of life insurance case studies, producers build confidence in designing complex plans, anticipate common pitfalls, and more effectively explain the value of sophisticated insurance strategies in relatable, story based terms.